February 14, 2003
1:44 PM
|
Posted by
The Rittenhouse Review
I recently hired a consulting firm to evaluate and offer advice on my current blogging ventures.
After paying the firm $30,000, the best, and only useful, recommendation was that I change the name of this site from |||trr||| to TRR: The Lighter Side of Rittenhouse.
It took the consultants eight jargon-laden pages to outline and explain the rationale underlying this recommendation, more than 5,000 words that I can sum up in two words: "better branding."
I guess they have to justify their fee somehow.
[I'm kidding. I didn't hire consultants. I came up with the idea all by myself. I wonder if I should start a weblog consulting firm?]
0 comments :
Post a Comment