July 21, 2003
10:05 AM
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Posted by
The Rittenhouse Review
Walt Disney Co. plans to test market a new kind of DVD that will stop working after a fixed period of time, the New York Times reports today (“DVD’s Meant for Buying but Not for Keeping,” by Eric A. Taub).
A parent’s dream: “The Lion King” DVD stops working after the kids’ 1,000th viewing of the film.
Actually, Disney’s test DVD doesn’t quite work that way, and it isn’t really intended to stop this particular abuse of the technology, but it’s nice to imagine, isn’t it?
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