September 04, 2006
INEFFECTIVE RADIO ADS


Have you ever heard that guy who screams the script for the ad carried on, at least where I heard it, KYW Radio, who screeches something about food or clothes or whatnot?


You know, the one in which he screams: "FOUR MORE MEALS!"


It turns out he's yelling, "Forman Mills!"


Let me tell you, if a listener, someone like me, has to Google your slogan, and several times at that, in order to nail it down, you're wasting your money.

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