The Greater Philadelphia Chamber of Commerce about a week from now will unveil a new marketing campaign aimed at attracting business to the city.
Joseph N. DiStefano of the Philadelphia Inquirer reports the campaign includes a new slogan, replacing, I suppose, “Philadelphia: The City That Loves You Back,” about which the GPCC will reveal only one oh-so-tantalizing fact: The slogan is seven words in length.
DiStefano suggested 18 possibilities, each containing more than a kernel of truth. Among the better offerings: “The City that Never Sleeps Very Late,” “We’re Not as Bad as You Think,” “We’re Not as Bad as We Think,” “Philadelphia: Sort of Drifting Toward the Future,” “Halfway to Where You Want to Be,” and “Dim Future, Perhaps. But Oh, Our Past!”
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